Exporting your SVG animations to a raster format, like GIF, simply augments the range of scopes you can use your custom motion graphics for. You can even animate a GIF’s scale, rotation, position, and apply SVG filters on it.Ĭreating animated graphics with vectors and keyframes is still the best way to master and utilize motion design in the context of web performance, usability, and accessibility. SVG to GIF export is one of the most requested features we’ve had, along with SVG to video export.įun fact: GIFs can be added into your SVG projects (while keeping an eye on file size!). Email marketing, banner advertising, memes on social media, animated reaction stickers in Discord servers – the list goes on and on! Even the SVGator team, which is obviously partial to the SVG format, recognized the need to keep GIFs in the creative loop. GIF is now broadly used for animated graphics. Digital marketing tool suitable for use on social media, the company website, in email marketing, in prototyping platforms, or in “meme format” as a way to help humanize brands. Social tool to react/express emotions, either in the comment section of a viral tweet or in the private group chat of an instant messaging app.Ģ. The spectrum of use cases ranges between:ġ.

The best uses for GIFs are as a social media tool and as a digital marketing tool. Originally, the GIF format made lower-resolution still pictures easier to pass around, but the fact that it could also be used to create animated images was a game changer. gif was the first solution to allow compression of images with no data loss. gif file extension is the type of image file extension used for the Graphics Interchange Format (GIF). An animated GIF works by compressing a number of frames into a sequence of images (much like a flipbook!) that can be looped.Ī. GIFs are more like flipbooks than they are like videos. GIFs are very much a part of Internet culture, but most of us might be surprised to find out that GIFs predate the World Wide Web by 2 years. CompuServe introduced the GIF in 1987, and computer scientist Tim Berners-Lee invented the World Wide Web in 1989. What is a GIF?Ī GIF (Graphics Interchange Format) is an image file that can be static or animated, but it is predominantly used as an animated image file.

Despite that, GIF has made a strong comeback, in part thanks to easily accessible third-party GIF integrations like Giphy and Tenor. As the web moved into its pursuit of minimalism in the early 2000s, GIFs did get a bad rep and were seen as juvenile and tacky in terms of web design. Now, don’t be mistaken – being a digital elder does have its perks! One of the pillars that GIF’s longevity stands on is the close-to-universal support it has as a web image format. At the pace that graphic media is currently changing and cycling through trends, it’s impressive to see GIFs not only keep up, but over-deliver in usability, despite the performance concerns they raise. To wrap up, we’re comparing GIF benefits versus GIF disadvantages to help you decide if this animated image format is right for you, your clients and/or your brand!īelieve it or not, GIF turned 35 years old in 2023! In the digital era, this is as close to “senior citizen” status as it gets. This article will also walk you through the topics of GIF Transparency, GIF Dithering, GIF Direction, and the novelty of GIF Stickers. Read on to see how industry professionals are utilizing GIF Resolution, GIF Framerate, GIF Speed, and GIF Colors to enhance GIF quality. Animated GIF best practices include all the GIF optimization factors to take into account in order to efficiently work with GIFs.

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